In a surprising turn of events, the price of Toncoin (TON), the native token of The Open Network blockchain, surged over 35% in the span of a single hour today. The catalyst behind this meteoric rise was an electrifying announcement made by Pavel Durovthe billionaire brain behind the renowned messaging platform Telegram.
In a surprising turn of events, the price of Toncoin (TON), the native token of The Open Network blockchain, surged over 35% in the span of a single hour today. The catalyst behind this meteoric rise was an electrifying announcement made by Pavel Durovthe billionaire brain behind the renowned messaging platform Telegram.
Durov took to his Telegram channel to reveal a revolutionary development for channel owners on the platform. Starting next month, creators will have the opportunity to earn financial rewards for their content. With Telegram streaming channels boasting a staggering one billion monthly views, this move marks a monumental shift in the content monetization landscape.
So far, only a fraction of these views, just 10%, have been monetized through Telegram Ads, a privacy-focused promotional tool. However, in March, Telegram’s advertising platform will expand its reach to advertisers in nearly a hundred new countries, opening the floodgates for channel owners to capitalize on their content.
What sets this initiative apart is its exclusive reliance on the TON blockchain for payments and advertising withdrawals. Drawing parallels to Telegram’s successful implementation of usernames, Durov announced that advertising sales and revenue sharing will be facilitated on Toncoin. This strategic move not only ensures the security and speed of transactions, but also fosters a symbiotic relationship where content creators can choose to withdraw their earnings or reinvest in channel growth.
The ramifications of this announcement were immediately felt in the market, as the price of TON saw a significant rise from $2.155 to $2.95 per token.
