Bulgarian football club Botev Plovdiv, the oldest football club in Bulgaria, has taken another step towards adopting Bitcoin and accelerating grassroots adoption of the digital currency in a strategic partnership with JAN3, a technology company leader focused on expanding access to Bitcoin. Botev Plovdiv aims to become Bitcoin’s leading native sports club, according to a press release sent to Bitcoin Magazine.
“Bitcoin is central to our club’s strategy,” said Botev owner Anton Zingarevich. “We are inspired by the global success stories of Bitcoin adoption and are excited to bring this innovation to Botev, our fans and the city of Plovdiv. JAN3’s cutting-edge tools are critical in this journey.”
This collaboration introduces innovative measures to integrate Bitcoin into the club’s operations and engage its fan base. The AQUA wallet, developed by JAN3, also introduces “Botev mode”, aiming to make transactions more accessible and efficient for fans and the local community.
JAN3 told Bitcoin Magazine that with the integration of its AQUA wallet, the idea is for the club to introduce discounts or even a cashback program for bitcoin payments, and that “the club will also aim to educate Bulgarian fans that they become interested in Bitcoin, teaching them how to use it not only for team purchases but also to integrate it into their daily lives.”
As part of the partnership, the Botev Plovdiv team’s shirts will feature the JAN3 logo. The integration of the AQUA wallet into the club ecosystem marks a significant milestone in bridging the gap between professional sports and Bitcoin.
As part of the partnership, the Botev Plovdiv team’s shirts will feature the JAN3 logo. The integration of the AQUA wallet into the club ecosystem marks another milestone in bridging the gap between professional sports and Bitcoin.
“Very few things in life are as universal as football and Bitcoin,” commented Samson Mow, CEO of JAN3. “With this partnership we hope to bring Bitcoin closer to football and the billions of football fans around the world closer to Bitcoin. We’ve already seen what Bitcoin can do for businesses and countries, now imagine what it can do for your favorite team.”
This partnership between Botev Plovdiv FC and JAN3 sets the stage for more pioneering Bitcoin-focused initiatives, cementing the club’s status as a beacon for Bitcoin adoption and achieving greater success in UEFA competitions.
