Ubisoft is removing its ads from Twitter, also known as X. axios reported on Monday.
The publisher’s Assassin’s Creed ad break comes after tech companies like Apple, IBM and Oracle, as well as Hollywood studios like Disney, Paramount, Lionsgate, Comcast, NBCU and Warner Bros. Discovery. stopped publishing ads on the social media platform over concerns that anti-Semitic content is circulating on the site unchecked.
While Ubisoft’s exact reason for suspending its Twitter ads has yet to be confirmed, the parade of multi-billion dollar companies pulling ads from the platform could certainly have influenced the game studio’s decision.
Decipher reached out to Ubisoft for comment but did not immediately receive a response.
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Last week, Twitter owner Elon Musk insisted he agreed with a mail which has been widely considered anti-Semitic. Musk then criticized even more the Anti-Defamation League, a nonprofit organization dedicated to fighting anti-Semitism.
The American media watchdog organization Media Matters published an article last week highlighting that Twitter ads from companies like Apple, Bravo, IBM, Oracle and Xfinity have been placed next to pro-Nazi content. Twitter ads from companies like Amazon and NBC Universal also appear next to white nationalist hashtags, the nonprofit media group said. reported.
This set off alarm bells for many of the technology and entertainment companies, some of which have since suspended advertising on the social media platform.
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“IBM has zero tolerance for hate speech and discrimination, and we have immediately suspended all advertising on X while we investigate this totally unacceptable situation,” IBM said. Financial times last week.
Forbes wrote on Sunday that advertising executives have since urged Twitter CEO Linda Yaccarino, who previously worked at NBC, to resign in light of the ongoing controversy (Yaccarino has publicly condemned antisemitism and discrimination). Musk has also denied accusations that she is anti-Semitic.
In response to an accusation that Musk’s continued tweet tirade did not “bring advertising investment”, the CEO of Twitter and Tesla. wrote that any “fake advocacy group” is trying to “suppress free speech” and “should remember that karma is real.”
