Participants of a unique competition were encouraged to express their creativity by submitting their helmet designs from August 23 to September 8, 2023. The winning design will be demonstrated at the most anticipated Formula 1 event in the fourth quarter of 2023.
Binance (BNB) launches exclusive helmet for Pierre Gasly at the Abu Dhabi Grand Prix
Binance, the world’s largest cryptocurrency exchange by volume, today revealed the winning racing helmet design of BWT Alpine F1 Team driver Pierre Gasly. Gasly will use it during the next Abu Dhabi Grand Prix championship.
Win an F1 experience in Abu Dhabi!
Expect racing action for you and a friend, an exclusive meet and greet and signed mini helmets.
That is how:
🔸Share
🔸Follow @Binance and @PierreGASLY
🔸Register on Binance with code GASLY
🔸Fill this out: https://t.co/VSVZspOUktGood luck! pic.twitter.com/dAqglKKRan
– PIERRE GASLY 🇫🇷 (@PierreGASLY) October 18, 2023
The contest’s panel of judges, including Pierre Gasly and his team, were looking for designs that reflected Binance’s values and resonated with its innovative spirit. Additionally, the top designs reflected Binance’s mission to foster connections within the motorsports community.
The design of the winning helmet was inspired by the identity of Binance (BNB) and the legacy of Pierre Gasly, with a bright pink color to shine under night lights. Its creator also paid tribute to Arab culture with a dedicated script. The winner of the design competition will receive a replica of the helmet autographed by Pierre Gasly.
Pierre Gasly, one of the best drivers of the current F1 season, is excited about his collaboration with Binance (BNB) and the results of the helmet design contest:
This design really sums up my association with Binance and my deep connection with my fans and this race in particular. This community-focused contest and partnership has allowed me to feel even closer to my fan base. Seeing all the creative submissions from our passionate community makes me even more excited and I am humbled by their incredible energy and passion, which I am excited to channel into the race.
The race will take place on November 26, 2023.
More wacky community initiatives to come
Rachel Conlan, Chief Marketing Officer at Binance, emphasizes that the collaboration with the top F1 racer is of particular importance to Binance’s strategy to work with its audience:
Watching the global community come together within this creative platform and the overwhelming enthusiasm has been an absolute joy. It highlights the power of offering fans distinctive engagement opportunities to strengthen connections. Our partnership with Pierre exemplifies our joint goal of connecting Web3 and the sports arena. We are delighted to be part of this initiative and offer his fans the opportunity to unleash their creativity and be part of his legacy. We look forward to continuing to bring innovative and engaging experiences to fans around the world.
As part of this partnership between Binance and Gasly, committed to fostering creativity and fan engagement, Binance also provided its users and Gasly fans with the Pierre Gasly experience, which includes hospitality during the race weekend, a meet-and-greet staff with Gasly and signed mini-helmets.
Expanding its promotion strategy to the sports fan segment, Binance (BNB) secured long-term collaboration with Pierre Gasly at the end of August 2023.
