Pimple problems? Have you tried Brian Armstrong’s face?

For years, technically forever, humans have not had a way to suck pimple fluid and other unwanted oils from their faces and at the same time express their support for a prominent cryptocurrency industry executive.

Today this paradigm changes.

As a Base Component “Chain summer” campaign, the nascent Ethereum layer-2 network has partnered with on-chain beauty company KIKI World to create NFT-linked pimple patches emblazoned with the symbol CryptoPunkintegrated face of Coinbase CEO Brian Armstrong.

NFTs, nicknamed “FACE BASIC”, entitle miners to redeem a physical pack of 40 pimple patches: 20 Armstrong faces of various sizes and 20 Base network logos. Each NFT costs 0.0035 ETH to mint, or about $12 to write.

Brian Armstrong Pimple Patches, courtesy of Base and KIKI World. Courtesy: KIKI World

Jana Bobosikova, co-founder of KIKI World, believes that Armstrong’s many faces not only help drain pores and remove acne: the patches, she claims, can also be worn purely as a fashion accessory.

“We strongly believe that this partnership can be a fun and very real way to… well, wear BASE on your FACE!” said Bobosikova Decipher by email.

How did it happen? Bobosikova wanted to go with a more unisex option for the collaboration and landed on pimple patches, a product that KIKI World already had launched on the chain. It was the Base team, he said, that settled on Armstrong’s head as their primary design.

Decipher contacted Base regarding the aesthetic strategy behind this decision, but did not immediately receive a response.

BASE FACE buyers who link their NFTs to on-chain KIKI World accounts will also be able to have a say in future products and designs launched by the beauty brand.

In April, KIKI announced a $7 million funding round, led by cryptocurrency giant Andreessen Horowitz and the incubation fund of Estée Lauder, the multinational cosmetics manufacturer.

By Andrew Hayward