Animoca Brands’ TOWER Integrates with Transak for Fiat Payments

Leading crypto-to-fiat exchange provider Transak has entered into a strategic partnership with TOWER, the GameFi ecosystem under the auspices of Animoca Brands. With Transak’s accessible gateway, Play-to-Earn enthusiasts will be able to purchase TOWER tokens and participate in various virtual events.

Transak debuts at TOWER as first Fiat vehicle to take cars on ramp

According to a joint official statement from the two teams, Transak, a crypto-to-fiat payment processor, is now integrated with The TOWER Ecosystem by Animoca Brands. Transak’s tools are set to allow every GameFi enthusiast to use fiat payment methods to purchase TOWER tokens.

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The philosophy behind the TOWER token is to combine the traditional free-to-play model with Play-to-Earn (P2E) mechanics. TOWER solves this problem by integrating blockchain technology into traditional mobile games, creating a hybrid system that offers the benefits of both models.

The goal of this integration is to create a balanced and fair gaming ecosystem where players can enjoy the usual benefits of free games, as well as receive tangible rewards through blockchain features.

Paddy Markham, Director of Games at Animoca Brands, is excited about the UX/UI ecosystem upgrade that comes with the Transak integration:

At Anomica Brands, we believe in the future of incentivized peer-to-peer gaming, and blockchain is the secret sauce of this perfect recipe. This vision can only be realized through flawless UX. That’s why we are extremely excited about what the future holds for the TOWER-Transak partnership, where one has achieved the miraculous feat of blending F2P with P2E, and the other has perfected Web2-to-Web3 onboarding.

From the first releases of the integration, TOWER users will be able to purchase tokens via Polygon (MATIC), Base (BASE) and Ethereum (ETH).

Seamless crypto-to-fiat exchange for optimized NFT and GameFi experiences

Sami Start, CEO and co-founder of Transak, welcomes the new partnership and sees it as an interesting use case for the suite of services his company offers:

We are excited to partner with Animoca’s TOWER ecosystem to bring our Web3 infrastructure to their vibrant gaming community. By simplifying the process of acquiring TOWER tokens, we aim to provide a wider audience with the opportunity to explore the exciting possibilities of play-to-earn gaming and contribute to the growth of the TOWER ecosystem.

As a result, players can purchase TOWER using their preferred payment methods, including credit/debit cards, bank transfers, and over 20 other localized solutions such as PIX and UPI.

This removes the complexity often associated with acquiring cryptocurrency, making it easier for both crypto and non-crypto users to interact with the games and NFTs in the TOWER ecosystem.

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