Australian rapper Iggy Azalea is set to improve the utility of her recently launched cryptocurrency, Mother Iggy (MOTHER), by integrating it into a new telecommunications company. This initiative, announced less than a month after the token’s launch, aims to allow users to purchase phones and services with MOTHER tokens, marking a significant step in the evolution of the token.
Australian rapper Iggy Azalea is set to improve the utility of her recently launched cryptocurrency, Mother Iggy (MOTHER), by integrating it into a new telecommunications company. This initiative, announced less than a month after the token’s launch, aims to allow users to purchase phones and services with MOTHER tokens, marking a significant step in the evolution of the token.
Azalea shared her excitement on X, developer that he would relaunch the telecommunications company he co-founded. He mentioned that customers could purchase phones or monthly cell plans using MADRE or Solana (SUN), with an advertising campaign and launch planned for later this week. This statement indicates a strategic expansion of the MOTHER token’s applications, potentially increasing its adoption and value.
In a follow-up tweet, Azalea specified that Unreal Mobile would be the service provider for these phones. He mentioned that there would be a variety of phones available for purchase if needed. Sphere Labs, responsible for the payments infrastructure, will manage the transactions, although it does not currently have its own native token.
Trajectory of the MADRE token
Introduced in late May on the Solana blockchain, the MOTHER token initially experienced volatile trading due to uncertainty over its true sender. Despite this, the token has begun to gain traction, driven by strategic moves and utility expansions. He launch from a MADRE merchandise store last week contributed to a rally in the token’s value.
This latest development has further boosted MOTHER’s market performance, with the token appreciating 20.96% in the last 24 hours, outpacing gains in the broader meme coin sector, according to CoinMarketCap Data. The coin is currently trading at $0.1835 and is up 837.07% since its launch last month.
The relaunch of Azalea’s telecom company with the integration of the MOTHER token could significantly improve the practical use of the token, transforming it from a speculative asset to a functional currency. If successful, this initiative could set a new standard for other celebrities and influencers looking to integrate their cryptocurrencies into real-world products and services.