Former Coinbase Communications Chief Joins Worldcoin

Elliott Suthers, former head of corporate communications at US cryptocurrency exchange Coinbase (COIN), has become head of communications for Europe, Middle East and Africa at Worldcoin (WLD), the Iris biometric crypto project founded in 2019 by the CEO of OpenAI Sam Altman.

Suthers, who also has experience working in government policy in Washington, D.C., had been with Coinbase since 2018 and oversaw the company’s growth as it became a publicly traded company in the U.S.

Worldcoin has been a controversial project with its biometric data collection “sphere,” a chrome sphere about the size of a bowling ball that contains a lens for scanning eyeballs. The sphere ensures that anyone who gets an account is a person and not a robot, something that will be vital when it comes to recognizing authentic human interactions versus those driven by sophisticated artificial intelligence programs, Suthers said by email.

“No project in the world today has the potential to distinguish humans from AI online while preserving privacy, enabling global democratic processes, and ultimately showing a potential path forward for programs like AI-funded UBI,” Suthers said. “Most crypto projects think of their customer base in the thousands, or maybe millions for an exchange or a DEX, Worldcoin is thinking about how it can help billions of people globally.”

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