Bitget’s new COO aims to expand in the Middle East and Latin America

Centralized cryptocurrency exchange Bitget has appointed Vugar Usi Zade as its new Chief Operations Officer.

In a podcast today, Usi Zade says he wants to lead Bitget’s expansion into new markets, focusing on regions such as Latin America, the Middle East and Africa. His role will also be key to strengthening the company’s influence in Southeast Asia and Europe.

At Bitget, Usi Zade’s responsibilities will include leading go-to-market teams and leading strategic expansion efforts.

His appointment is a strategic step for Bitget, which aims to enhance its global footprint and influence within the broader cryptocurrency ecosystem. The appointment of a new CEO comes on the heels of a remarkably successful 2023 for the exchange.

Bitget’s native token, BGB, has surged more than 210% over the past year, becoming the 11th largest exchange in terms of volume, surpassing popular platforms such as HTX, Crypto.com, and Upbit.

Prior to Usi Zade’s current role at Bitget, she held the title of Marketing Manager at Sony. His experience extends to large organizations like Facebook, where he was instrumental in their expansion into 45 countries.

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