Valor Inc., a major subsidiary of DeFi Technologies, will introduce up to 20 new cryptocurrency exchange-traded products (ETPs) in 2024.
The ambitious expansion plan aligns with the growing global demand for cryptocurrency and blockchain ETPs from retail and institutional investors. Value’s decision to expand into the ETP segment is influenced by the recent increase in its market share on the Swedish exchanges, which shot up to an impressive 42.71% in November 2023, up from 28% at the end of October.
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Valor has also seen a notable increase in assets under management (AUM), reaching C$356.5 million at the end of November. The acceleration represents an increase of 11.41% since the beginning of November, building on 23% growth since October 30. The AUM increase underscores strong regional demand for Valor’s diverse range of exchange-traded digital asset products and reflects the company’s successful strategy in developing offerings that resonate with investor interests.
The overall crypto ETP market has grown by 91% this year, signifying the demand for such products in the market and their proven implementation in critical regions like the US. With this latest strategy, Valor wants to be a key player in this growing market and drive cryptocurrency adoption among traditional financial institutions.
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