Investment consultancy Heron Finance has introduced a new robo-advisor based on the Goldfinch protocol aimed at providing more transparency compared to traditional finance.
In a Dec. 5 press release, Heron Finance says the new product leverages blockchain technology to create a “global, interoperable lending ecosystem from many independent lenders, all using the same decentralized infrastructure.”
Registered with the US Securities and Exchange Commission (SEC), Heron Finance wants to offer people an easy way to diversify into private credit, providing multiple services such as automated investment strategies, as well as multiple levels of risk. However, the robo-advisor will only be available to accredited investors.
“Our team has consistently led the way in adopting a blockchain-friendly approach, including creating the first non-fungible token to meet know-your-customer requirements in 2021.”
Mike Sall, co-founder of Heron Finance
In an interview with Axios, Sall noted that with the new product, the APY at the wallet level is expected to be in the range of 11-16%. Those interested in using the robo-advisor would have to answer questions to evaluate their investment objectives and risk tolerance.
In early November 2023, SEC Chairman Gary Gensler suggested that crypto traders turning to legal consultants could do so due to their allegedly illegal securities offerings. Gensler particularly reiterated his skepticism regarding crypto service providers and their lack of compliance with existing financial laws that oversee the world’s largest capital market.
